LEMME IN: The COVID-19 pandemic shut down secondary ticketing, but companies hope fans will be excited to return to events. (Getty Images) Secondary ticketing market sees promise beyond treacherous waters As the repercussions of the coronavirus pandemic and the live industry shutdown that accompanied it have rippled across the business, few sectors have been hit harder than secondary ticketing. “It’s been unprecedented and catastrophic for the entire live event industry and certainly those in the secondary ticket market,” said Gary Adler, executive director and general counsel for the National Association of Ticket Brokers. “An interesting thing for the resellers is they’re getting hit in all directions. One, because there’s no revenue coming in, obviously, but two, because there’s all this recapturing of revenue that they generated in the past.” Major platforms, such as StubHub, SeatGeek and VividSeats, and independent resellers alike have been pinched from both sides, with promoters and… Continue Reading INTIX Quarterly: System Reboot

To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.